Senior UX/UI · Product Designer

Designing digital products that solve real business and user problems.

Senior UX/UI and Product Designer specialising in complex banking, fintech and enterprise products. I work end to end — from UX research and CX analysis to UI, design systems and developer collaboration — to turn complex workflows into clear, scalable experiences.

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7+ years designing end-to-end digital products across banking, fintech and enterprise Specialising in UX, UI and design systems for complex products Based in Malaysia · Open to opportunities across Malaysia & Australia
01 / Selected work

Selected UX Case Studies

More work on Behance Additional case studies, visual explorations and process work, outside this portfolio. View full profile
Impact at a glance

Design with impact.
Results that matter.

Measurable outcomes from product design, UX research and AI-powered workflows.

5+

Products Delivered

Led end-to-end product delivery from discovery through launch across banking, fintech and enterprise platforms.

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35%

Faster UI Delivery

Reduced UI production time by implementing scalable Figma design systems and reusable components.

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40-50%

Faster UX Research

Accelerated research synthesis, documentation and concept ideation using AI-assisted workflows.

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03 / Track record

Professional experience.

2020 - Present

Senior UX/UI Designer

Infopro Sdn Bhd

  • Led UX/UI design for complex digital products, from discovery through design and validation.
  • Reduced UI production time by 35% through reusable Figma systems.
  • Introduced AI workflows reducing documentation and ideation effort by 40-50%.
  • Translated CX analysis and usability reviews into product strategy recommendations.
  • Partnered with product owners, developers and researchers across multi-market releases.
Banking / Fintech
2019 - 2020

UX/UI Designer, Industry Internship

Aleph Labs

  • Designed mobile and responsive web UX/UI for banking, e-wallet and retail products.
  • Mapped user journeys to identify usability improvements.
  • Translated insights into wireframes, prototypes and design guidelines.
Consultancy
2015 - 2016

Digital Media Specialist + Graphic Designer

Manis FM · Dan Northern Print

  • Built foundations in visual design, client communication, content production and campaign delivery.
Media / Print
04 / Capabilities

What I bring to the table.

UX / CX Practice
  • CX analysis and journey mapping
  • Usability testing and heuristic evaluation
  • UX research and wireframing
  • Interactive Figma prototyping
  • Responsive cross-platform UX
AI-Augmented Design
  • AI-assisted UX research
  • AI research synthesis
  • AI-powered UX writing
  • Prompt engineering
  • Figma AI and Auto Layout
  • Generative design and ideation
Tools & Systems
  • Figma and Auto Layout
  • Design systems and style guides
  • HTML and CSS fluency
  • Lottie Animation
  • Adobe Illustrator and Photoshop
  • Premiere Pro and Final Cut Pro
05 / Background

Education and languages.

Education

Bachelor's Degree in Computer Science (Interactive Media), With Honours

Universiti Teknikal Malaysia Melaka · 2016 - 2020

Diploma in Information Technology (Networking)

Seberang Perai Polytechnic · 2013 - 2015

Languages

Malay

Native

English

Professional working proficiency